Goal: Five Star Rating
Just 1 bad review, or not having any reviews will make your customers go to your competitor with the good reviews. Reputation Marketing! That’s what we do.
Do you know what people are saying about your business online?
We are living in a very transparent era. Privacy, as we once knew it, is gone. Along with all the wonderful things that the internet has brought, it has also opened us up to criticism, gossip and at times damaging comments.
On the internet, anyone and everyone can express their opinions pretty much without scrutiny. Freedom of speech is a wonderful thing — until it starts damaging your reputation.
You worked hard to build your business. Your name and reputation are everything, it is why people keep coming back to your business. One negative review online can do serious damage to your reputation, and your bottom line, just as an increase of only 1/2 star can make your income and stature raise.
Consider this, 98% of the population refers to the internet when searching for for something. 80% of those searches on done via a mobile devise. There is no escaping it every business owner is naked before the world on the internet. One disgruntled employee, unsatisfied customer, spiteful neighbor or competitor, can do real damage.
To stay on top, and to remain relevant to the search engines and prospective customers, patients or clients, your business must have a 5 star review. Not just one 5 star review, but every single review. Anything else will knock your business lower in the search results, which translates into dollars and cents.
Online, you only get a few seconds to make a good first impression, and that is why a glowing and consistent 5 star review will make you stand out. Your business will be poised as the market leader, you will be on top of the search engines and will drive more traffic. More traffic means more customers walking through your doors and spending moeny.
Neilson, the global leader in customer reviews, conducted a survey one of the questions asked was, “To what extent do you trust the following forms of advertising”:
|Recommendations for people I know:||92%|
|Consumer opinions posted online:||70%|
|Editorial content such as newspaper articles:||58%|
|Email I signed up for:||50%|
|Ads on TV:||47%|
|Text ads and mobile phones||29%|
|source Neilson Global Trust in Advertising Survey. Q3 2011|
More than 80% of reputation damage risks come from a mismatch between the buzz and the reality. (Digimind, http://www.digimind.com/)
89% of users do not go past Page 1 for any given search. (AOL, http://www.aol.com)
78% of U.S. adults believe it is very important to look up info about people and/or businesses online before deciding to interact or do business with them. (Harris Interactive, http://www.harrisinteractive.com/)Written by Gilberto Cintron - Visit Website
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