Google Direct Connect is a brand new feature in Google search that brings your customers straight to you. It’s an easy way for them to find your Google Plus Page and not a bunch of junk sites that just mention your brand name.
Google Plus Pages are like Facebook fan pages for Google Plus. Google Plus is the big, new social media site and most folks are still on the fence about it. Smart folks, however, have jumped straight off that fence and are signed up because who knows, it may be huge. After all, it’s Google’s social media site and it plans to give Facebook a run for its money.
Searching with Google Direct Connect
Like the name suggests, Google Direct Connect connects people directly to your Google Plus Page. They type in ‘+’ and then the name of your brand, and it takes them straight to your Google Plus Page, no fuss and no bother.
This new feature is really new. It doesn’t work with all pages yet. But what it effectively does is puts your profile on Google Plus at the very top of the search results. The link and description for your site appear right below the search box. Local businesses couldn’t ask for anything better from the search engine giant.
The only trouble with Google Direct Connect is that at the time of this writing, it’s not available for everybody. You have to meet The Big G’s standards of worthiness. What does it take to get connected?
You have to have a link from your Google Plus Page to your website and vice versa.
You’ve got to have a Google Plus button on your website.
And you have to meet some vague standards that Google mentions on its website about relevance and popularity. What this means is probably that your site has to be established and getting some traffic already.
The long and short of it is that in order to appear at the very top for Google Direct Connect searches, all you need to do is advertise Google Plus. That’s some smart marketing!
But another purpose of the verification is to make sure that it’s your brand’s official page that shows up and not an impostor’s. Although Google Plus isn’t too bad (yet), other social media sites like Facebook are rife with imitators. A fake page pretending to be you could actually beat you in search results.
Google Direct Connect is just the latest move to integrate everything with the King of Search Engines, and it offers some great advantages for your business. If you haven’t already gotten into Google Plus, now might be a good time to create your profile and start building a stronger relationship with the search engine giant.
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What’s up with Google’s Direct Connect? Why you should get familiar with your + sign.