Facebook is a great way to tell the world about your business. It’s one of the most-visited websites on earth and it’s absolutely free to use. Here are some ways that you can maximize your presence on the king of all social media sites.
Be Hyper-Active
The best way to maximize your presence on Facebook is to simply go overboard. Up your number of updates and you’ll see a dramatic difference in how many new fans you get. People choose to follow you for a reason – they like what you have to say. Say more of it and you’ll see the number increase.
Integrate Your Website with Facebook
There are lots of tools you can use to connect your site with Facebook. What this does is it leverages your existing fans in order to reach out to new ones. The ‘Like’ button and ‘Share on Facebook’ button are two of the most common ways of doing this. You can also get widgets that show your followers’ pictures on your site.
Use Custom Tabs
Most businesses don’t realize how much you can customize your Facebook fan page. Consider hiring a designer to create custom tabs so that your fans have more than just your wall to hang out at (tabs are things like ‘wall,’ ‘info’ and ‘photos’). Custom tabs can become an extension of your website, offering your products and services directly on your fan page.
Give Them Something They Can Use
You’ll get people visiting your fan page in massive numbers if you give them something they can use. This could be a freebie, a discount, a coupon or some kind of exclusive info that’s only available for a business’s fans. If you can offer something unique on your page that gives your fans value, you’ll see lots more signing up.
Get Them Engaged
Remember that it’s not a static page. Your Facebook fan page should be an interactive community for people with similar interests. Give them things to do on your page. You can do this by:
Getting some discussion going on your wall by asking them questions or posting your opinion on some topic.
Offering polls and surveys where your fans can sound off about a related issue.
Giving them fun interactive games and activities to enjoy while they’re on your page.
When they’re engaged, they’ll want to come back again and again. They’ll also tell their friends to check out your page and enjoy what you’ve got there.
Links All Over the Place
Make sure that you’re telling everybody about your Facebook fan page. Put it on any offline printed materials that your business uses, and make sure your social media presence is prominently displayed on your website. Spend some time building backlinks to your fan page and make it search engine optimized.
Pay Close Attention
When you’re trying to maximize your Facebook presence, keep an eye on results. Always pay close attention to the way your fans react to the changes you make. If you watch closely and take note of which strategies work and which don’t, you’ll learn specific strategies to make your fan page huge.
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Maximize your #Facebook presence with these 7 tips on engaging your fans.
